Testing out the market…

New York, NY - I was watching this bum for a while when I noticed that his sign had suddenly changed. Of course, I needed to know, so I asked and found out that he waits to see how much change he gets with a particular sign. If it’s not working for him, he moves on to the next one. I never realized that bums engage in market testing. Anyway, I’m not sure either of those signs will help his cause…

A bum whose doing a marketing thing? Well..that’s a ‘LOL’